![]() ![]() Airbnb Connect – an initiative launched in 2016 – helps underrepresented minorities transition into employment in the technology sector (Airbnb, 2016b). Starbucks also committed to sourcing all of its products from ethical and responsible suppliers by 2020 (Starbucks, 2020).Īirbnb’s first notable corporate social responsibility initiative was a 2016 Signing College Day in collaboration with Michelle Obama and the United Fund (Airbnb, 2016a), encouraging students to pursue higher education and offering scholarships, with a focus on students of colour. Starbucks, for example, signed up to the Sustainable Coffee Challenge, committing to sourcing 100% of its coffee from sustainable providers by 2020. ![]() Many organisations around the world have embraced corporate social responsibility and report activities to their stakeholders. The key characteristic of corporate social responsibility is good citizenship making a contribution to society within the framework of the current value system of a society. ![]() DOI: Ĭorporate social responsibility can be defined as “ b usiness firms contributing in a positive way to society by going beyond a narrow focus on profit maximization ” (McWilliams, 2015: 1-4). Dolnicar (Ed.) Airbnb before, during and after COVID-19, University of Queensland. (2021) Activism, lobbying and corporate social responsibility by Airbnb – before, during and after COVID-19, in S. Will it also lead to Airbnb resuming political and community activism initiatives ? Interestingly, the shock caused to Airbnb by COVID-19 has led to a rethinking of its strategy and the decision to move back closer to Airbnb’s original roots. Despite this track record, a longitudinal investigation reveals that Airbnb has reduced its engagement in political and community activism over the years. More recently, it publicly donated to the Black Lives Matter movement. During the 2019– 20 Australian bushfire season and the COVID-19 pandemic, Airbnb activated its emergency housing system to cater to first responders and medical staff. Airbnb also has a track record of being vocal on broader societal matters, including immigration, same-sex marriage, homelessness, and discrimination. Airbnb has proactively engaged in a wide range of activities not directly related to peer-to-peer accommodation, including corporate social responsibility initiatives, political activism, and lobbying. ![]()
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